Beyond Borders: Leveraging Cultural Dynamics and Regional Integration for West African SME Sustainability

Beyond Borders: Leveraging Cultural Dynamics and Regional Integration for West African SME Sustainability

The article explores the opportunities and operational bottlenecks faced by Small and Medium Enterprises (SMEs) expanding across the high-density Lagos-Abidjan corridor (spanning Nigeria, Benin, Togo, Ghana, and Côte d'Ivoire). It demonstrates that successful regional integration requires combining macro-level free trade agreements with a deep mastery of grassroots, informal cultural trade networks.