by Introduction: I chose to intern with AAE because my academic background in Management Science is closely related to business development, and I wanted to apply my theoretical knowledge in a practical setting. For choosing the strategy week task, I selected the SWOT analysis sub-option, as I am familiar with this analytical tool and its application in business contexts.
This analysis was conducted on February 28, 2026, with the purpose of helping businesses identify potential market opportunities and industry threats based on existing data. Specifically, this report aims to assist the entrepreneur
I selected entrepreneur (Orjiako Vivian Chinasa) in recognizing untapped market opportunities and anticipating potential external threats, thereby supporting more informed strategic planning and offering actionable recommendations.
1. Entrepreneur Selection
The entrepreneur I selected is: Orjiako Vivian Chinasa
Enterprise: ViviousFarm Enterprise
Brief Introduction: An agribusiness specializing in catfish and poultry farming in Lagos, Nigeria.
Profile Address: https://allafripreneurs.org/my-profile/uid/4181/
Reason: I selected her for three key reasons. First, her profile on the AAE platform is comprehensive and well-organized. Second, her passion for agriculture and commitment to food security align with AAE’s mission. Third, her expansion plans into value-added products like smoked catfish make her business ideal for identifying external opportunities and threats.
2. SWOT analysis
Strengths
Orjiako has a mix of skills—mechanical engineering background, experience in administration and logistics. This helps her run the farm efficiently while handling the business side.
Her farm does both catfish and poultry, which means she has a multiple sources of revenue. She also pay attention to sustainable farming, which builds trust with customers.
And she’s been supplying local households and restaurants for over a year now, so she is experienced.
Weaknesses
The business is still young (1 year), so not many people know the brand yet.
Money is tight, which makes it hard to buy better equipment or run serious marketing.
Orjiako handles pretty much everything herself, from production to sales, and that can slow things down. Without a proper team or systems in place, keeping quality consistent might get tricky once orders increase.
Opportunities
With more Nigerians going online, social media gives Orjiako a cheap way to promote her products and connect with customers—just like other small businesses are doing.
People are also buying more ready-to-eat and packaged food, which fits perfectly with her plan to sell smoked fish and packaged poultry.
If she wants to grow, there are funding options out there too—things like angel investors or crowdfunding—that don’t come with the crazy interest rates of microfinance loans.
The government sometimes supports agribusinesses as well.
Threats
The economy is unpredictable. The naira keeps fluctuating, inflation pushes up feed and transport costs, and customers have less money to spend.
There is fierce competition—both from local market sellers and bigger farms.
If rules around food safety or trade change suddenly, that could mean extra costs or delays.
And while loans are easy to get, the high interest rates can trap small businesses in debt if they’re not careful.
3. Conclusion
Orjiako has built a solid foundation with her diverse skills and diversified farm operations. However, as a young business, ViviousFarm faces clear challenges in brand visibility and financial capacity. The external environment offers promising opportunities, but economic instability and intense competition remain real threats. By building on her strengths, addressing internal gaps, and staying alert to external shifts, Orjiako can position her business for sustainable growth.
4. video link
Reference
Monye, L. (2023). Nigerian Business Women: The tale of a successful SME in Nigeria. AllAfripreneurs.org.From https://allafripreneurs.org/nigeria/nigerian-business-women-the-tale-of-a-successful-sme-in-nigeria/
Talu, C. (2025). How to Develop Financial Strategy for Entrepreneurial Business in Nigeria. AllAfripreneurs.org. From https://allafripreneurs.org/nigeria/how-to-develop-financial-strategy-for-entrepreneurial-business-in-nigeria/
Veracruz, V. (2024). The Impact of Digital Transformation on Small Businesses in Nigeria. AllAfripreneurs.org. From https://allafripreneurs.org/nigeria/the-impact-of-digital-transformation-on-small-businesses-in-nigeria/
Orjiako, V. C. (2025). Orjiako Vivian Chinasa. EvalForearth.org. From https://www.evalforearth.org/members/orjiako-chinasa
Orjiako, V. C. (2025). Orjiako Vivian Chinasa. Aquanet.org. From https://www.aquanet.com/nigeria/lagos/aquaculture-aquaponics/viviousfarm-enterprise
